Three resorts supplied year-round, printed and unprinted
A resort does not need one product; it needs a portfolio — printed where the guest sees it, economical where they do not.
| Client | Maxx Royal — founded 2011 |
|---|---|
| Properties | Belek 531 rooms · Kemer 291 rooms · Bodrum 294 rooms |
| Duration | Year-round, continuous |
| Printed | Kits, cutlery, bamboo straws wrapped with their own logo |
| Unprinted | A selection from the ~60-product Kullanat Tahta range |
| Scope | All three properties |
A resort does not buy one product
Across the three properties there are more than eleven hundred rooms, and at each one the breakfast hall, the à la carte restaurants, the pool bar, the beach bar, room service and the spa all run at once. Each needs something different. What the guest picks up, photographs or takes to their room is printed; what stays behind the kitchen line and is never seen during service is not. The same hotel is supplied on two different logics, and drawing that line correctly decides most of the budget.
The logo goes on the straw and on the wrapper
We pad-print directly onto the bamboo straw body, and separately onto the individual wrapper. They are two different jobs: printing the body needs no plate, while the wrapper print has a plate of its own. A hotel taking both means the guest sees the brand when opening the pack and again when holding the straw — even one left by the pool is still carrying it.
Year-round, not seasonal
All three properties have different season curves and supply runs through the year. That is a different job from a single pre-season order: the design is approved once, and later batches are not a new project but a slot in the production plan. The plate charge falls once as well.
What this demonstrates
That we can supply an entire multi-property hotel group year-round, with printed and unprinted products side by side. For a resort group the question is usually not 'can you make this item' but 'can we get everything from one place'.
Separating printed from unprinted is the fastest saving available. We work out with you which items the guest actually sees.
Products used on this job
If you run a multi-site chain or group, we plan the job by component rather than by site. Tell us how many sites and which products, and we will work out the schedule and the cost with you.
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