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Corporate office: the logo already exists, and so does the brand book

In an office the buyer is facilities or HR rather than a chef. That changes two things: the budget runs annually rather than per cover, and the logo arrives with a brand book attached. Consumption is also the easiest to calculate anywhere — headcount times working days, with no forecast needed.

A navy window-motif Susteez cutlery sleeve, embossed napkin, wooden fork and wet wipe on an office desk beside a grain bowl and a notebook
Branding concept — a studio set-up

Consumption is a multiplication, not a forecast

A restaurant has to work from a monthly average. An office knows its headcount and its working days. At the coffee point, daily use runs between one and two napkins a head, and that multiplication gives the annual figure directly. The margin of error here is narrower than in any other segment.

Two separate audiences in one building

PointWho sees itDirection
Coffee pointStaff, every day25×25 kraft, one colour
Meeting roomVisitors, rarely33×33 white, full colour
ReceptionPeople from outside7×12 wipe
Launch and eventsPress, clientsCustom kit, printed outer

Daily use and representation need not be the same item

The napkin a member of staff takes every day and the one a visitor sees in a meeting do different jobs. The first is decided on economy, the second on impression. Most companies therefore hold two sizes and produce both from one design, so the plate is made once.

A brand book helps, and complicates one thing

A corporate buyer already holds the Pantone code, the logo clear space and the typography in writing. That is the help. The complication is this: guidelines written for screen do not always translate directly to print, particularly on a kraft ground. The proof stage is where that difference is seen.

With several locations there are two routes

One brand and one production run gives the lowest unit cost. Where a company wants the location name on the outer, the main design stays fixed and only one line changes. The difference between the two is about internal communication more than cost.

A launch is the day consumption peaks

A meaningful share of annual need can compress into a handful of events. Where the event calendar is known, the order is built around it; a pre-packed kit shortens setup and cuts the missing-item error.

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Frequently asked

How many napkins does an office use per person?
Between one and two a day at the coffee point, rising on catering and meeting days. Because headcount and working days are known, the annual figure can be calculated directly.
Do meetings and daily use need separate designs?
They do not. The common answer is one design at two sizes: 25×25 at the coffee point, 33×33 in the meeting room. The plate is made once.
Will the colour in our brand book come out exactly?
Once the Pantone code is registered, the colour holds across reorders. Guidelines written for screen can read differently in print, particularly on a kraft ground; that difference is settled at proof stage.

Last updated: 2026-10-09