Coffee shop: morning speed, hot cups, cold drinks

Two service moments in one room

In the morning queue the customer takes the cup, grabs a napkin and often never sits down. By midday the same room is a breakfast venue with tables. The two moments do not need the same napkin: one is taken one-handed and goes under the cup or into a pocket, the other opens on a table.

The napkin under a hot cup

A napkin under the cup takes condensation and drips — it works while wet. At that point holding together when wet matters more than the fold. An embossed napkin keeps its structure when damp and is less likely to stick to the surface.

Cold drinks made straws a year-round line

As iced coffee grows, straws stop being a summer item. A bamboo straw can carry print on the body, and the sleeve can be printed too; because the sleeve is the first thing to reach the customer's hand, most venues put the print there.

What you pick, and why

The straw ban separates paper from bamboo

Plastic straws are banned across the EU, and the replacement goes by a different name in each market — in France the paper one is searched as `paille en carton` and the bamboo one as `paille en bambou`. What sets bamboo apart is that it does not soften; that is exactly where paper straws generate complaints in a long cold drink.

Morning speed shapes the artwork

Nobody in a queue unfolds a napkin to look at it. For the print to be read it has to be visible while the napkin is still folded — which makes the fold the first decision, not a detail chosen afterwards.

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