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Deli and sandwich shop: one order can be a hundred covers

A deli runs two businesses: single sales over the counter and corporate bulk orders. In the second, one kit is made up per head and opened on a meeting table. Quantity, packing and print decisions are not the same across the two channels — in bulk, the kit becomes the counted unit.

A baguette sandwich in a kraft box with matching deli napkin, kit and wipe
Branding concept — a studio set-up

Two channels, one kitchen

The same shop sells sandwiches one at a time at lunch and sends a hundred covers to an office the next morning. In the second channel the product is packed per head rather than per item: one sandwich, one napkin, one wipe, a fork where needed. The kit stops being an accessory and becomes the unit being counted.

In bulk, a missing part is visible

One customer short of a napkin goes unnoticed; ten people out of a hundred without one is a visible failure. A sealed per-head kit removes that risk, because counting happens on packs rather than on loose pieces.

The baguette box and the sleeve do different jobs

The box carries the product, the sleeve carries the service. On a meeting table the box is opened and set aside; what stays in the hand is the napkin and the wipe. In corporate catering, the part of the brand that stays on the table is therefore the sleeve and the napkin.

What you pick, and why

ItemIn this venueReason
KitSealed, one per headBulk orders are counted by pack
NapkinIn the kit and at the counterThe two channels do not need the same thing
Wet wipeOne per head in corporate cateringThere is no sink at a meeting table

The corporate buyer asks different questions

Whoever buys office catering asks a different set of questions from a restaurant guest: invoicing, a committed delivery time, allergen information and — increasingly often — packaging material. In this channel the sale turns less on the product than on the answers to those questions.

The volume channel moves the quantity threshold

Print quantities that look high to a single-site shop are calculated differently once there is a corporate catering channel: consumption is both higher and more predictable. Minimums differ per item and are stated, current, on the product pages.

Products

Start with whichever one you want to continue with.

Frequently asked

How is a per-head kit made up?
Napkin, wet wipe and a fork where needed leave sealed in one sleeve. The kit is a configurable product; the parts inside are chosen.
What documentation does corporate catering ask for?
Usually packaging material information and a food-contact declaration. Allergen information belongs to the food itself and comes from the operator.
Can the print differ on a bulk order?
The same artwork is used. The difference is in packing: loose at the counter, sealed per head for corporate.

Last updated: 2026-09-15